Guests can expect the ultimate fashion experience during the three-day extravaganza from March 27 to 29 where all are welcome to network with fashion enthusiasts or simply chill in the fashion lounge in between shows.

Kicking off the programme on March 27 is Middle East Fashion Council (MEFC)-sponsored Dubai-based Atelier Zuhra, founded in 2015 by Mouza Al Awfi, a businesswoman with a dream to create a fashion house. Her daughter Rayan Al Sulaimani took over a few years later and the brand has since gained regional and international recognition. Today, Rayan is amongst the top 40 “Women behind Middle Eastern brands” listed by Forbes Middle East.