Modern-day Dubai is a burgeoning, yet sophisticated fashion industry. With the largest luxury retail capacity in the Middle East, and a growing popularity for style and innovation, the city has become an inspiration in and of itself. As an international hub of multicultural luxury, Dubai is the perfect destination where east meets west.
Over the last decade, the Middle East has well established itself as a global retail destination. However, the ecosystem along with the skills and talent pool in the region to launch has been limited in the luxury & fashion sector. The Middle East Fashion Council (MEFC) was born to bridge this much needed gap. The platform aims to unite all actors in the fashion industry, thus creating an ecosystem of sound and professionally run organizations promoting, mentoring, and supporting home grown talent, while providing a platform for foreign brands to launch, invest and scale up in these future markets.
The Middle East Fashion Week (MEFW) is the public platform, with a bi-annual, non-seasonal showcase on catwalks, the Middle East Sustainable Fashion Forum, among other activities between the main events such as online and in person conferences, round tables, around the fashion and design fields.
Queue the Middle East Fashion Week – a fashion extravaganza like no other.
MEFW offers a professional and ethical platform for Middle Eastern and International designers, and for sponsors through new business opportunities. We aim to promote talent and provide a commercial platform for the success of all our partners.
“ Our objective of a bi-annual event is in line with our strategy to boost the industry in the region not just by showcasing the vast array of talent, but more importantly to facilitate new business opportunities.”
Simon L Gatto, CEO & Founder of MEFC quotes.
“ We certainly combine talent, glamor and happy moments, but we never forget the Why of the MEFC and the MEFW, which goes much deeper into changing mindsets in fashion and highlighting pressing concerns. Only Fashion has the power and connects us all beyond the confines of the industry no matter your profession fashion makes us look and feel good and thereby unites us. This united power is what we at The Middle East Fashion Council seek to harness. We call upon all the actors within the fashion ecosystem and the larger communities to join our movement.”
Payal Kshatriya Cerri Co-founder of the MEFC.
CEO & Founder
Co-Founder & Creative Director