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Middle East Fashion Week

Simon Lo Gatto
A New Fashion Week Is Coming To Dubai
Middle East Fashion week will hold its inaugural show in the spring of 2021

Dubai is set to be the location for a new fashion week in the Middle East, launching in 2021. Bringing together 20 different designers, showroom zones, fashion forums and trunk shows, ‘Middle East Fashion Week’ aims to be the biggest fashion event in the region.

Middle East design talent gets stronger each year, with homegrown brands regularly showing at London and Milan. A new showcase for fashion design in the Middle East is a great step forward for promoting the talent in the region, and recognising the size and influence of the Middle East’s luxury market.

Simon Lo Gatto

This new week is the brainchild of Antonio Rubel, Middle East Fashion Week Founder and president. Rubel has experience bringing fashion weeks to Dubai, Beirut and Riyadh.


“The Middle East is the new fashion capital of the world and we want to shout about it,” said Rubel.

‘Middle East Fashion Week’ (MEFW) will be a magnificent concoction of creativity, flair, talent, and energy, showcasing fashion designers from around the world in one stunning location. We have been bringing fashion events to the region for more than seven years now, but this will be like nothing the Middle East has ever seen before.”

Endorsed by the Middle East Fashion Council (MEFC), their joint aim is to develop emerging designers in the Middle East, helping to establish and promote them internationally, as well as bringing international brands to the region. The MEFC will be working with the four main fashion councils in England, France, Italy and the US to develop Middle Eastern fashion designers both in the region and in their respective markets.


From Ellie Saab to to Sem Sem, Death by Dolls to Zuhair Murad, there is no shortage of design talent in the Middle East.

Recently, Emirati-born brand Qasimi, founded by the late Khalid Al Qasimi, has found great success showing in London. After his untimely death, Al Qasimi’s sister Sheikha Hoor Al Qasimi took over the running of the brand.

Emerging Beirut based brands like Emergency Room, who recently showed at Milan Fashion Week, continue to produce challenging and innovative work and in Saudi Arabia, there is a growing streetwear design scene.

Exact details of the designers showcased are still under wraps but with a talent pool this deep to choose from, Middle East Fashion Week could soon become one of the most exciting new dates on the fashion calendar.

Simon Rubel Lo Gatto



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