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Middle East Fashion Week

Simon Lo Gatto
The MENA region's biggest fashion event is coming to Dubai in 2021

The MENA region’s biggest fashion event ever is coming to Dubai next year.

Middle East Fashion Week is arriving in the emirate in the spring of 2021 as the region’s biggest fashion event with more than 20 fashion designers, showroom zones, fashion forums and trunk shows for five days of much-anticipated excitement.

Simon J Lo Gatto

Endorsed by the Middle East Fashion Council, Middle East Fashion Week aims to develop upcoming fashion designers in the region, while helping them establish themselves and promote them all around the world while also bringing more international brands to the region.

BurJuman shopping is bringing fashion week with not only amazing fashion shows, but also fashion events, VIP lunches, VIP galas and award shows.


The founder and president of Middle East Fashion Week, Antonio Rubel, declared this region is the “new fashion capital of the world”.

“The Middle East is the new fashion capital of the world and we want to shout about it,” he said. “Middle East Fashion Week will be a magnificent concoction of creativity, flair, talent, and energy, showcasing fashion designers from around the world in one stunning location.”

A light will be shone on Arab talent specifically which includes Elie Saab, Zuhair Murad, Yousef Al Jasmi and more.

More information about the dates and details regarding the event will be out in a few days so get excited.


There were also some bad ones, like Virginie Viard’s mall mom 1980s bouclé bombers, bazooka-pink stonewashed pleated denim and heavy-handed graffiti prints at Chanel. Juxtaposed against the 40ft-high “Chanel” tricked out in Hollywood lights that served as a set, and the 1930s champagne bubble frocks that swanned out for the finale, the show felt as if it had two different personalities, one Coco, one Karen (also a problem: the fact that of the 70 models in the show, almost all were white, a glaring leap backward in an industry where efforts to address systemic racism have often seemed too little, too late).

And there was a debut. Matthew Williams took the reins at Givenchy with a low-key laying out of totems that will be his building blocks for the brand: a heavy lock, like the locks that bedeck the bridges of Paris to represent eternal love; the exacting shoulders of the Givenchy founder with a triangle sliced out at the seam, the sleeve dropped to the biceps; horn heels from the Alexander McQueen years; and some subversive richesse from the Galliano regime.



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