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Middle East Fashion Week

WATCH | WORLD OF FASHION 2020: A NIGHT AT THE MALL

Harper’s Bazaar Arabia, in partnership with Mall of the Emirates, will celebrate the beginning of World of Fashion 2020 with a fashion film like no other starring Layla Kardan, Amal Murad, Alia Al Neyadi, Nadya Hasan and Joyce Amil.

 

The screening of A Night At The Mall will be followed with a question and answer session with Emirati director and filmmaker Thabit Al Mawaly, who brought the vision to life throughout the course of a two night shoot. 

A Night At The Mall

That’s a wrap! World of Fashion 2020, presented by Harper’s Bazaar Arabia, in partnership with Mall of The Emirates, concluded yesterday evening after five days of exciting virtual interviews, masterclasses, events and much more, all in celebration of fashion, art and the power of women.

The five-day exhibition kicked off with opening night on Tuesday, October 13 where a screening of short fashion film by Emirati filmmaker Thabit Al Mawaly, “A Night At The Mall,” was screened. Starring Layla Kardan, Amal Murad, Alia Al Neyadi, Nadya Hasan, and Joyce Amil curious guests watched as the ladies took The Mall of The Emirates by storm during after hours.  

The screening was followed by a Q&A, where both the director and the talent discussed what it was like to shoot the movie throughout the course of two nights in the empty mall. 

But, of course, everyone was obsessed with the with the Charlotte Tilbury make-up station and living mural wall — just one of the fun activations guests were able to experience while exploring World of Fashion 2020.

The next day was all about learning the tricks of the trade. Gucci Beauty taught a fragrance masterclass and shared insight into the magic of layering scents.

It was followed by an exciting live make-up tutorial by Charlotte Tilbury, hosted by Milli Midwood.

World of Fashion 2020

The central galleria never looked more beautiful when the sun was setting, as creative director of Jimmy Choo, Sandra Choi came on screen for a virtual interview.

Day Three of World of Fashion 2020 marked a monumental moment for women across the Arab region. In the afternoon, the Arab Woman Awards were hosted at the Central Galleria as the ceremony celebrated women and their achievements in 2020, amongst the adversity we face every day — especially so related to the COVID-19 pandemic.

Held under the patronage of His Excellency Sheikh Nahyan bin Mubarak al Nahyan and in partnership with UN Women, sponsored by Majid Al Futtaim and presented by Harper’s Bazaar Arabia in Mall of the Emirates at the World of Fashion 2020, the full Arab Woman Awards virtual ceremony can be watched below.

https://www.harpersbazaararabia.com/featured-news/highlights-from-the-world-of-fashion-2020

 

 

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