This new week is the brainchild of Antonio Rubel, Middle East Fashion Week Founder and president. Rubel has experience bringing fashion weeks to Dubai, Beirut and Riyadh.
“The Middle East is the new fashion capital of the world and we want to shout about it,” said Rubel.
‘Middle East Fashion Week’ (MEFW) will be a magnificent concoction of creativity, flair, talent, and energy, showcasing fashion designers from around the world in one stunning location. We have been bringing fashion events to the region for more than seven years now, but this will be like nothing the Middle East has ever seen before.”